As more social media networks turn their attention to vertical video content, Twitter is the latest to do so. Users of the Twitter iOS app will soon be able to watch immersive full-screen videos, the microblogging service revealed.

With just one click, the newly redesigned immersive media viewer on Twitter makes it simple to enjoy the full, immersive watching experience. Simply press or click on a video within the Twitter app to activate it, the business wrote in a blog post on September 29.

The experience will continue to function as it does on other platforms like Instagram reels, according to the blog post and screenshots supplied by Twitter.

Naturally, these films are linked to a particular tweet, and users will also have rapid access to the respond, retweet, like, and share buttons by tapping the screen to view the tweet's content. Twitter claims that videos on the social network have grown to be a 'major component of the public debate.' According to the business, Twitter videos have 'billions of cumulative views every year.'

Given that TikTok has been constantly expanding each year, the new feature shouldn't come as a surprise. Instagram, which was initially designed to be a social media platform centred around photos, has since shifted course to focus more on vertical videos with Instagram Reels. Naturally, this has angered a lot of users.

When a video starts playing in full-screen mode, you can scroll up or down to see a stream of additional videos. When you've had enough of the videos, click the back arrow in the top-right corner to return to the original tweet.

However, users will still be able to click on the screen to view the tweet that is associated with the video and they will be able to like, reply, and retweet it. These videos will still be a part of tweets. The explore part of the app will also get the new video experience. Along with Tweets and Trends, videos will now be included in the explore area.

In addition to the capabilities that Twitter has already shown, it appears that the service is also experimenting with a video views count function, similar to what is offered by Instagram Reels.

Vertical video is becoming increasingly popular, and not just on social media platforms. A new NBA app with a focus on vertical content was introduced by the American National Basketball Association (NBA) last week.